Building Your Offline Marketing Consulting Business
Want to start your own Offline Marketing Consulting business but have no clue how? Or perhaps you’ve purchased some of the “expert” material floating around the Internet and have discovered that they leave a lot out? Or you’re still struggling to get your first client.
In the last two years, Offline Marketing Consulting has become a new trend. Everyone is trying to meet with business owners and sell them a website or SEO consulting or PPC, or some other nonsense.
Some may do ok for awhile and then they suddenly crash an burn and have no idea what happened.
So they try to purchase some of the Offline Marketing ebooks, videos and other materials available on the Internet. Believing that $7 ebook, or $27 seminar or $47 video is going to be the answer to their problems.
Let me share a little secret with you…
There’s nothing new about Offline Marketing. I’ve been doing it since the days of DOS and BBS. (This was the equivalent of Windows and the Internet, today.) In other words I’ve been doing this for a little more than twenty years.
I’ve been consulting with small business owners and professionals since the early 80’s. I say this not to impress you. I say this to tell you that anyone with real experience is not going to sell their knowledge and expertise for $7 to $47. Especially when I can command $2500/hr from a small business owner for a phone consultation or sell them a $6000 video website.
If you were earning this kind of income would you be trying to peddle a $7 to $47 on the Internet? Wouldn’t make sense for you to waste your time doing that, would it?
This is where new consultants go wrong. They listen to people who have very little experience or expertise. And, they end up losing a lot of money or leaving a lot of money on the table.
Recently, I spoke to a consultant who claimed to have been an Offline Marketing Consultant for ten years. I reviewed one of his videos. I reviewed what he was doing and what he was teaching others to do. This is what I discovered…
- His sales conversions were very low because he wasn’t offering his clients what they wanted to buy. Instead he was trying to impress them with SEO, Social Marketing and PPC.
- He was leaving a lot of money on the table simply because he didn’t understand how to monetize his relationship with his clients.
- He was selling his services too low. He believed that his clients would only pay $500 for a website. Therefore he wasn’t making the money he could have made.
- He was trying to sell them useless Social Media plans which included Twitter, Mspace and Facebook.
- He was selling his clients the wrong type of website. They looked “pretty” but for the small business owner they were “pretty useless”.
- He had no clue how to generate high quality referrals for himself.
Is this really the kind of person you want to learn about Offline Marketing from?
Even in this economy it’s not very difficult to sell a website for $6000 and more. I recently had to stop accepting new clients for two months because I was so backlogged that my staff couldn’t keep up. I currently have a waiting list of more than 75 small business owners ready to spend money but I have to wait until I can hire more staff.
Why so many business owners?
It’s because I understand what the small business owner or professional really wants and expects for their money. I understand how business works. I understand how to drive REAL traffic to their business. How to get their phones to ring off the wall or get people into their businesses.
At the moment, I’m using video websites and video marketing as my lead generator. This is something that small business owners and professionals can understand and get excited about. You can see a demo of one of my sites at: http://AffordableNicheVideos.com.
You see with video you don’t have to try to explain how SEO, Social Marketing or PPC works. You don’t have to watch your clients eyes start to glaze over when you start talking “geek speak”. With video, they immediately see the potential and understand how it could work for them.
So what does this all have to do with Offline Marketing Training?
It’s about knowing what you want to do and then knowing how to do it.
I offer several options for you, to help you build your business quickly and profitably:
1. Offline Marketing Coaching I:
If you believe you have all the tools you need to build your offline marketing business I can provide you with coaching to help you avoid the pitfalls. We can discuss what your plans are and any obstacles you foresee. We can do this either by phone or chat. This is strictly 1on1. (One-time coaching is affordable at $199/hr)
2. Offline Marketing Coaching II:
If you already have your offline marketing business going and you’re a “one man” business – I can provide you with coaching to help you avoid the pitfalls. You can bounce ideas off me. We can discuss how to approach clients. What services to offer. How to design new offers. Or whatever else you need. This is by my 800# or my personal chatline and always by appointment. No more than once a week for 30 minutes each. This is strictly 1on1. (Monthly retainer is affordable at $399/mo)
3. Licensed Offline Marketing Consultant:
Want to become part of our network of independent Offline Marketing Consultants? Want to be able to effortlessly create multiple income streams? Want a proven website that will have prospects calling you to build their website? Want to become the “go to guy/gal” when it comes to Offline Marketing to local small business owners? We can plug you in and provide you with the training and knowledge you need to build your business quickly and profitably. We provide you with an EXCLUSIVE area and your training is designed to your personality. So whether you’re an introvert or an extrovert we can get you up and going within about four short weeks. Again, no videos, seminars, teleseminars, etc… Strictly 1on1. (Training $2500 one-time and then $500/mo)
Why am I offering so much for so little?
I realize that I could offer this program for a lot more than this. Real estate investors are paying more than $15,000 to attend a seminar to learn how to “flip properties” and get themselves deeper into debt. They’re paying as much as $25,000 for a personal consultation which amounts to them speaking to a protege.
But I have an ulterior motive…
…one I don’t mind sharing with you.
You see, I’m searching for competent Liaisons who will become part of our network of independent Offline Marketing Consultants.
I mentioned previously that I had to stop accepting new business because of the flood of new clients. It wasn’t because I didn’t have enough staff to create the websites and videos. It was because I didn’t have enough licensed Offline Marketing Consultants to work with the influx of new business.
Up until last November my business has been steadily building and four Liaisons was all I needed. Then the economy went to hell and suddenly small business owners and professionals started looking for smarter ways to invest their advertising dollars.
I haven’t had to really promote my business in almost a year. I haven’t conducted a seminar in almost a year. Referrals were always steady but they got ridiculous the worse the economy became. Clients always gave high quality referrals without my asking.
Which means now instead of searching for more clients — I’m searching for competent consultants to build their own offline marketing business and take some of the load off my current Offline Marketing Consultants.
An Offline Marketing business can be extremely profitable. You can realistically expect to earn a minimum of $5000/mo within three months if you’re willing to do the work necessary.
I’ll be honest with you, it takes EFFORT. You can’t just sit in front of your computer monitor and expect business to show up. You have to have the courage to Take Action!
The effort is all in the first three months. After that, referrals will build your business at a steady rate.
If you’re interested in any of my Offline Marketing Training services, please submit a support ticket at: http://OfflineMarketingTrainer.com/support.
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–Leonard Manion
